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Message from the President

Byron

Thank you for taking the time to visit www.NotSoHardMoney.com. We look forward to assisting you with our renowned Not So Hard MoneyTM loan program, which is specifically designed to fill a financing need for properties or owners that do not qualify for traditional loans, with terms and rates more favorable than those from typical private lenders.

Through our parent company, American Savings Life Insurance Company, we have been making Not So Hard MoneyTM loans for over 60 years. We now offer our loans from $500,000 to $8,000,000 in the western states of AZ, CO, NM, NV, TX, CA, ID, MT, OR, WA, WY, and UT.

It is the goal of our entire team at American Life Financial to help you achieve your investing goals with the flexibility and competitive terms our Not So Hard MoneyTM loans offer. On behalf of our entire team, we are very excited to work with you and welcome to the family!

Byron Allen

President/CEO